01/03/2012
Sabancı University MBA Club hosted the representatives of leading companies at the “Social Media Summit”
The second Social Media Summit held by the Sabancı University MBA Club discussed the recent trends in social media, the use of social media in business and the importance of social media for companies. The event took place at the Sabancı University campus in Tuzla on February 25, and speakers included representatives of the leading companies in Turkey. Speakers emphasized content and delivery in social media.
Sabancı University MBA Club held the second Social Media Summit on February 25, 2012 at the Sabancı University campus in Tuzla to discuss social media as one of the key communication means today. Held by one of the most active student clubs in Turkey, the second Social Media Summit discussed the use of social media in business and the importance of social media for companies. The Summit was attended by university students as well as representatives of corporate social media departments and social media agencies. The event became a trend topic on Twitter.
The event brought together a variety of industries from transportation to communication, advertising and banking, discussing how companies utilize social media, how advertising agencies help companies achieve their objectives, the status of social media in Turkey, the benefits of social media for implementing business plans, and what the future holds for social media.
The Main Sponsor of the event was GncTrkcll with NTVMSNBC as the Media Sponsor. Speakers included Aylin Daylan, Director of Interactive Communication and Design Team at Garanti Bank; Neşet Dereli, Turkish Airlines Brand and Digital Advertising Manager; Cem Çınlar, General Coordinator at Tick Tock Boom; Ahmet Yeşiltepe, NTVMSNBC Editor-in-Chief; Can Yıldızlı, Gnctrkcll Digital Communication Specialist, and Alemşah Öztürk, Founder and Director at 41?29!.
Aylin Daylan explained how social media was being used in the banking sector, and provided examples from the Garanti Bank case. Neşet Dereli discussed Turkish Airlines’ “Socially Yours” slogan that was a spinoff of the “Globally Yours” initiative, and explained their social media efforts. Cem Çınlar provided a comparative overview of new trends in social media.
Ahmet Yeşiltepe talked about the development of Web 2.0 and social media, and its implications on news reporting. Yeşiltepe mentioned the importance of infographics for internet reporting and the crucial need for delivering the right content. Yeşiltepe said, “Social media is not an instrument, but rather a means of communication with your users. Building good relations and achieving brand loyalty takes time. Be the point of contact; do not remain indifferent; follow and give back more than what you have taken. Not all customers are your followers; listen to your followers.”
Can Yıldızlı said that social media evolved every individual into a medium, and that the more active individuals became more valuable assets for social media. Yıldızlı said that small and large companies alike existed under the same conditions in social media. Discussing the importance of adaptation to changing technologies, Yıldızlı said that social CRM posed a difficult adaptation process. Can Yıldızlı emphasized the importance of delivering the right content to followers, and concluded, “We are discussing the future of media and we must think about how we will adapt to this.”
In the final speech of the day, Alemşah Öztürk provided an agency’s perspective of social media. Öztürk said that marketing needed to utilize every medium according to its own needs, and that innovation by brands would polish the overall image of the brand. Reminding that users always adopt new developments faster than brands, Öztürk argued that brands have to keep up with their consumers at a minimum. Alemşah Öztürk said that social media was not far from emotions, sociology and psychology, and that all brands needed to exist on an appropriate social medium.
